What if Automation Took Over Freight?

Since the beginning of freight brokerages, they have relied on some sort of technology to help them make calls, keep track of information, or to even power their building. As time has progressed, there have been a lot of advancements in technology that has really improved efficiency in the industry. What used to take a team to do, such as keep track of information in an orderly fashion and have it readily available to the brokers that need it, the advancements in technology has made it so computers have the information and it can be accessed by who needs it.

What would happen if everything in the industry was fully automated? A company could order a self-driving truck to pick up a load in a trailer that was loaded by machines, and then could drive itself to the delivery point. There would be no need for drivers or loading/unloading workers because everything is done by machines.

There would still need to be people in the process though. I do not think that there would be complete automation in all of the processes for freight. There would have to be people to make sure that the correct load is taken, that the machines are in working order, and as emergency stand-by just in case there is a malfunction or a breakdown that could halt the processes.

Full automation of freight would be bad news for freight brokerages since they are the ones that find loads and then trucks, track the trucks, and deal with any problems that may arise. If the automation was efficient enough, there could come a time where companies could skip the middle-man and use technology at a lower cost than brokerages would charge. free HitCounter